Wednesday, January 13, 2010

Day 34

Today another big box came from Steve Harrison of Bradley Communications. It contained the Million Dollar Author program; 14 video dvd's with training by a variety of experts, 40 CD's with another variety of experts including Joe Vitale, 2 spiral bound books and a "getting started" cd. Information overload!

No wonder Steve gives us a personal coaching call on how and what to focus on.

Monday, January 4, 2010

Steve Harrison's Quantum Leap: Doing the Due Diligence

If you're like I am, you've been thinking of doing the Quantum Leap program but you're not sure if it's worth the money. That's a big chunk of change to most of us.

I decided to do it and to post this blog as I do. I won't be sharing the training since all attendees sign a contract not to, but I'll share enough so you get a flavor of it.

What I did first.
Due diligence. I looked for reviews, scam articles, testimonials, complaints.
I ran the numbers - could I get the same material/training for less?
I ran the numbers on the bonuses - used MY numbers not Steve's.

Here's what I found.
Reviews/Scams/Testimonials
I could find only two and one is offline as I write this.
http://absolutewrite.com/forums/showthread.php?t=37672
The one offline had a comment posted by a man who signed up for the program, got cold feet after 5 months and asked for his money back - and Steve Harrison gave it to him.

The Numbers:
Training:
How to write a book within 12 weeks _ I could buy a couple of books $50.00
How to sell books by the truckload - Ditto
How to get paid 2500 to 10K per speech - Ditto
How to launch your book to bestseller status
(I think this is the "trick Amazon thing") - Ditto
How to get your book published - Buy Dan Poynter or others $30
How to use social media - ditto $20
How to market online - $200 (not easy to learn)
How to do teleseminars - buy a book $50
How to create your own audio/video products $30
How to write copy that sells - again a book $20
How to get others to promote you to their lists (included in marketing online above)
TOTAL $550

Bonuses:
Three conferences of 2-3 days each. I give this a $1200 value based on business conferences I've attended. I'm making my values low. A full day with Jack Canfield is probably worth that. I've gotten more out of just one hour with Jack than many half day trainings provide so I'm expecting a lot from the day. Also interaction with other authors/entrepreneurs is worth a lot. $1200

Face to Face with Key Decision Makers: $500

Website or RTIR Ads: I'm going with the ads. You can probably get a good website from http://99designs.com/ for under a thousand dollars. I paid $2000 for mine but I wanted some special features. As for the ads: I like that they write the copy and do some coaching beforehand to get you media ready. The RTIR ads are $3,200.

Four 30 minute one-on-one consultations with a former Oprah guest booker. $200

One-hour consulation package with a nationally recognized image consultant. $200.
I'd make it higher if it was more than just suggestions ie: actual haircut, make-over, shopping trip

Monthly telesminars: $2400 (based on other high end coaching programs I've been in)

Four one-on-one consultations with Steve and/or Bill: $800 again based on other coaching programs

Quantum Leap Marketing Tool Box $300
I figure he probably sells this for about $500-600

Free critiques by Steve/Bill or a specialist on all materials, website and more: $1000
I plan to use them for all of it over and over

Audio/Video of the Million Dollar Author Conference $200
Most guys tape these and resell them for anywhere from $197 to $497. I went low

Publicity Scout for a year $200
Seasonal Pitch Alert $200
Steve and Bill's Golden Rolodex: $200
I'm pretty sure he sells this to the list for about $500

Total Value Training, Conferences and Bonuses: $12,650

I decided it was worth at least as much as he was charging and I get a year of coaching from it. It's not just a one shot seminar or meeting.

I decided to just take the risk. When I signed up, you could come for the first two days of the first three day conference. If you decided it wasn't going to work for you, you could ask for your money back at the end of the second day. I kept that in mind.


My first conference was December 8-10, 2009.